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The idea of Alliance Designs was first conceived in 2017. The founders, Eden Ho and Bill Simonoff, were loyal collectors of knifemaker Ray Laconico’s work and became very good friends over the years. Ray was never able to make enough customs to meet demand, so Bill and Eden would find themselves frequently chatting with Ray, exploring different ways of getting his designs into the hands of his fans.
In order to prove operations, timing, and logistics, Alliance Designs’ first collaborative project was the Semi-Custom Upside Down Jasmine. Fast forward to September 2018, the Ray Laconico EZE was their first product launch and Alliance’s inaugural foray into the knife industry. It wasn’t long before Bill and Eden’s friendships and the company’s reputation for quality within the custom knife community quickly allowed them to attract more talented makers and designers
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